Moxie Sozo
Client Project
Summer 2025 co-op
Branding / Packaging / Conceptual Work
Branding and packaging concepts for the rebrand of a nationally sold bread and frozen foods brand, with a focus on the gluten-free market.
While this concept was not selected as the overall direction, elements of it have been carried forward into the rebrand.
Initial
Brainstorming
Placeholder Text
Second Round
Exploration
After my first round of exploration, I decided to take my bread box concept forward into more focused exploration, looking at how this modular and playful system could live across both bread bags and freezer boxes, as well as off of pack.