Ella Rock

IWFM Impact Report 


Summer 2023
In collaboration with: Growing Places Indy

Typographic Layout
Iconography    
In summer 2024, I partnered with Growing Places Indy and Indy Winter Farmers market to design an impact report detailing their 2022-2023 season to support vendor recruitment. The goal of the impact report was to visually represent the unique approach of the Indy Winter Farmers Market and to recruit vendors for their upcoming season. It is intended to be viewed in a digital, single scroll, 8.5x11 format.  




Initial ideation

     


        Brand board 

    
        Cover + icon geometry

 



        
Icon development


        
Iterations

Final Report 


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