Ella Rock
IWFM Impact Report
Summer 2023
In collaboration with: Growing Places Indy
Typographic Layout
Iconography
In summer 2024, I partnered with Growing Places Indy and Indy Winter Farmers market to design an impact report detailing their 2022-2023 season to support vendor recruitment. The goal of the impact report was to visually represent the unique approach of the Indy Winter Farmers Market and to recruit vendors for their upcoming season. It is intended to be viewed in a digital, single scroll, 8.5x11 format.
Initial ideation
Brand board
Cover + icon geometry
Icon development
Iterations
Final Report
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Fin