Ella Rock
ELLA ROCK        

IWFM Impact
Report


Report design / Iconography / Typographic Layout
Summer 2023


In summer 2024, I partnered with Growing Places Indy and Indy Winter Farmers market to design an impact report detailing their 2022-2023 season to support vendor recruitment. The goal of the impact report was to visually represent the unique approach of the Indy Winter Farmers Market and to recruit vendors for their upcoming season. It is intended to be viewed in a digital, single scroll , 8.5x11 format.  

Ideation
                 



Brand Board



  
Cover + Icon Geometry




Icon Development





Iterations

                   


Final Report