IWFM IMPACT REPORT
INDY WINTER FARMER’S MARKET: 2022-2023 season impact report
This summer, I partnered with Growing Places Indy︎︎︎ and Indy Winter Farmers Market︎︎︎ to design the impact report for their 2022-2023 season, as they seek to recruit vendors for the upcoming 2023-2024 season. The report is intended to be viewed digitally in an 8.5x11 single scroll format.
OBJECTIVE
Represent the unique approach of the Indy Winter Farmers Market and encourage vendors to participate in the upcoming season through a cohesively designed impact report.
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After seeing the farm at Growing Places Indy, the non-profit that runs the Indy Winter Farmers Market, I was inspired by all of the colors in the garden, and how community oriented the farm was, being right in the middle of downtown Indianapolis on a high school campus. This inspired the basis of my design.
My goal was to create a report that represents the unique way that the Winter Farmer’s Market approaches urban agriculture, food equity, and food distrubution.
After seeing the farm at Growing Places Indy, the non-profit that runs the Indy Winter Farmers Market, I was inspired by all of the colors in the garden, and how community oriented the farm was, being right in the middle of downtown Indianapolis on a high school campus. This inspired the basis of my design.
My goal was to create a report that represents the unique way that the Winter Farmer’s Market approaches urban agriculture, food equity, and food distrubution.
My goal was to create a report that represents the unique way that the Winter Farmer’s Market approaches urban agriculture, food equity, and food distrubution.
IDEATION
VISUAL IDENTITY
I worked with the preestablished color palette and logo from IWFM. From there, I developed a visual identity unique to the impact report, with the goal of attracting potential vendors for the upcoming season.
COVER DESIGN
I designed the cover on a 3x3 grid, modified using fibonacci proportions. The rest of the report was laid out using a 6x6 grid.
ICON DEVELOPMENT
I developed icons of a carrot and a pear for the front cover, both of which are winter crops in Indiana
ITERATIONS
CLICK THROUGH REPORT
Interested in more of my work about food? Click here︎︎︎ to check
out my project with Design for America.