Ella Rock
ELLA ROCK        
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TiER1
Performance

Spring 2024 + Fall 2025 Co-op
Branding / Motion Design / Graphic Support

I spent 2 semesters as a co-op with TiER1 Performance’s design team, working 
across multiple clients, as well as internal design work.

While I cannot share much of my work with TiER1 online, I am happy to discuss my experience further in an interview or over coffee.

Here is a sampling of my work from my time at TiER1:                



Full Width Image

Intern Brand
Identity


Spring 2024
Designed in collaboration with Mady
Murphy and Karen Lankisch 

During my first rotation at TiER1, I revamped the branding for their internship program alongside another co-op. This included creating a suite of logos and illustrations that could be used in internship promotional materials and presentations, as well as a branded slide deck. 

Many aspects of the branding, such as color and typeface, were lifted directly from current TiER1 branding, as seen below: 


Building your
Future
This logo concept focuses on how an internship, and the experiences and connections you make at TiER1 can be a “building block” in your career. The primary logo acts as a singular “block” while the secondary logo illustrates the idea of a TiER1 internship being the block that fits into the rest of your career.
Intern Slide
Deck Sample 

 Slide deck accompaniment to support internship programming.


Motion Graphic
Sample 


 
A sample of motion graphic bumpers designed for a client during my time at TiER1.