Ella Rock
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TiER1 Performance


Spring / Fall 2024 Co-op 

Branding
Motion Graphics
Pitch Decks 

During my time at TiER1, I collaborated with teams of consultants to develop graphics, pitch decks, and motion graphics for both client-facing and internal initiatives. My work was guided by a strategic, human-centered approach that kept each client’s business goals and organizational needs at the forefront of the design process. Through this experience, I strengthened my ability to communicate complex ideas visually while creating thoughtful and effective design solutions.

While I’m unable to share all of my work from TiER1, I’d be happy to discuss my experience further in person.      

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Intern Brand Identity


Spring 2024
Designed in collaboration with Mady 
Murphy and Karen Lankisch.

During my first internship at TiER1, I revamped the branding for their internship program, including creating a suite of logos and illustrations that could be used in internship promotional materials and presentations. 

The following aspects of the brand were lifted from the previous TiER1 brand:


Building your 
Future

The logo concept focuses on how a TiER1 internship, especially the experiences and connections formed, act as a “building block” in your career. The primary logo acts as a singular “block” while the secondary logo illustrates the idea of a TiER1 internship being the block that fits into the rest of your career.